BadYoga is a badass and innovative yoga studio in Mexico City that combines challenging vinyasa-style classes with music in a humid and heated space using infrared technology. We break the boundaries of traditional yoga by infusing it with music, playfulness, and an unapologetic branding voice. This is a heated yoga studio for non-yogis. Our socially present and Instagram-focused approach, along with curated playlists and themed classes, sets us apart in the market. 

NON-YOGIS = OUR PEOPLE

Currently most yoga studios infuse a high level of spirituality and self reflection. However, there are many people looking for the physical aspects of yoga and the workout without the spiritual ethos that comes with it. And we provide just that, combined with an edgy, trend setting, and social atmosphere that makes the practice of yoga for “non-yogis” cool and exciting, while still promoting social connections and a fun community.

THE STUDIO

The BadYoga studio build-out is a carefully curated space designed to provide a unique and immersive yoga experience. From the moment you step inside, you are greeted by a dark and candle-lit atmosphere, setting the tone for a serene and calming practice environment. The studio layout is thoughtfully arranged to accommodate a spacious practice area, allowing ample room for movement, flow, and self-expression.

One of the standout features of the studio is the innovative infrared hybrid heating system, which provides a comfortable and clean heat throughout the space. This technology creates a cozy and inviting atmosphere, helping students to quickly loosen up and engage in their practice. The temperature is precisely maintained at around 94 degrees Fahrenheit, striking the perfect balance between warmth and comfort.

We use the Infrared Heat system , providing heat and humidity. It is the closest thing to the natural effect of the sun without the harmful UV rays. This effect allows the body to absorb the following benefits:

• Increased blood circulation 

• Improves the immune system

• Reduces joint pain and inflammation

• Detoxifies the body

• Reducing acne and clearing clogged pores 

To enhance convenience for our students, rental mats and towels are pre-placed, eliminating the need to bring their own or go through the hassle of renting. The showers and lockers are designed to be simple, efficient, and exceptionally clean, providing a seamless experience before and after class.

The studio build-out also includes various Instagrammable areas, strategically placed to encourage social media sharing. Bold branding elements, including decals that read "Yoga Babes" and "Sexy Yoga," serve as reminders of the unique and empowering BadYoga experience. The studio's visually appealing design, from the sleek layout to the curated decor, reflects our vibrant and captivating brand identity, providing numerous opportunities for students to capture and share their moments of inspiration.

CLASS STRUCTURE

At BadYoga, there are two types of classes. The standard class structure begins with a fun and engaging warm-up session. This initial phase prepares students physically and mentally for the practice ahead, loosening up the body and cultivating a focused mindset. Following the warm-up, the instructor sets up sequences and then allows the music to take over, empowering students to flow on their own. This unique approach of instructor-led warm-up followed by student-led flow is repeated throughout the class, fostering individual movement based on breath or musical beats. This dynamic class structure provides a balance of guidance and freedom, allowing students to explore their practice and discover their own rhythm in a challenging and enjoyable yoga experience. The second class type is a beginner class where the instructor guides the class without any open flow.

BRAND VOICE

The brand voice of BadYoga is unapologetic, authentic, and badass. We embrace a free-flowing, beat-bumping attitude that encourages individuals to let loose, drop the sweat, and find their own unique movement. Our mantra is "practice over perfection," promoting the idea of making yoga a habit rather than a goal. We believe in finding light in darkness and letting momentum propel you forward. With an emphasis on individuality, immersion, and a touch of irreverence, we create an empowering and invigorating atmosphere that leaves our students feeling inspired and better than when they walked in.

SOCIALLY PRESENT

Playlist are shared post class on Spotify

Instagram focused design, with emphasis on selfie areas.

Decals that read “Yoga Babes” “Sexy Yoga” 

Unforgiving voice of the brand, not afraid to write, say or play bad words.